Our history

We have over 20 years of experience in the sportswear industry. Everything came about from the sport passions of our CEO, Igor Klaja.

We started with distributing accessories and simple sports clothing to retailers and wholesalers. Our first sports brand was Outhorn, and we continue to offer sportswear and accessories for the wholesale channel.

In 2003 we started our retail business with the opening of our first monobrand stores under the 4Fun label. The brand name was changed to 4F in 2006. Year after year, we gradually built a network of 4F stores across Poland. In 2016 we launched our first stores in Central and Eastern Europe, with openings in the Czech Republic, Latvia, Romania and Slovakia, and a special shop-in-shop formula in Serbia.

There are almost 200 4F monobrand stores across Europe today. We are present in 27 European countries through a developed network of wholesale and our products are available in more than 300 multibrand stores.

On the other hand, we are further developing the everyday sportswear brand Outhorn. The brand has historically been available mainly in supermarkets, but it is now making its way to professional multibrand sports stores on most markets where we are present, currently in 16 European countries.