4F brand, owned by OTCF, was awarded with "Retailer of the Year" in an international competition rewarding the best companies from the retail sector across Central and Eastern Europe. 4F won in no less than three categories - Retailer of the Year, Retailer of the Year in Fashion and Newcomer of the Year.
"We see 2016 as a very important year for 4F. We are beginning our foreign expansion with openings of the first 4F stores the Czech Republic, in Latvia, Romania, Serbia and Slovakia. Our plans are ambitious but we are working hard to make this happen", says Małgorzata Gabryś, OTCF Investment and Development Director.
The criteria for an award nomination included commercial in at least one Central and Eastern European market, as well as factors such as innovation, expansion, general business concept or design. The 4F brand is strategically focused on building on competences in designing sportswear for Olympic teams and professional athletes. Last year OTCF opened 27 new stores and 20 stores were remodelled. Traffic in 4F stores grew by 20%, with a 19% increase sales volume and value.